Do you want to build a list of qualified leads?
Are you converting your prospects into customers?
Do you want to be the go to person in your industry?
Build Long Lasting Relationships
With Your Clients
The key to a strong realtionship between customer and business is good ongoing communication.
Give value to your clients, good quality content in return for being part of your community, plus it will help expand your business presence in your industry and their minds. Maybe at first they weren’t ready to buy from you, but when they are, giving htem good quality content, will help them make their decision when they’ll need your services or product.
Content is KING for a POWERFUL Marketing Plan to create a strong, forever lasting relationship with your ideal client.
Where are your clients?
They don’t know they have a problem, so they’re not even looking for a solution.
They’re aware of their pain, but don’t know what the problem is. So they’re considering the solution.
They’re aware of their problem and they’re actively looking for a solution.
Marketing is no longer about the stuff that you make, but about the stories you tell.”
–Seth Godin, Bestselling Author and Blogger
No matter the product or service you provide, there is a great chance that it’s a commodity, or at the least, you have many comparable competitors. Thus, differentiation has to take another route. That route is content. When your brand tells a great story, consumers begin to trust and like you. That emotional response is key to conversion in the modern marketing world.
“Content is fire; social media is gasoline.”
–Jay Baer, Bestselling Author, Marketing Expert and Founder of Convince & Convert
This quote shows the relationship between content and social media. Content doesn’t matter if it’s not distributed and consumed, and social media can’t survive without content.
“Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?”
–Ann Handley, Chief Content Officer of MarketingProfs
Content should be a journey. It should hit users at all the stages: awareness, consideration, and decision. If your content doesn’t continue to inform and be relevant, users will get turned off. A pipeline is only as good as the quality and readiness of leads.
“People don’t buy what you do, they buy why you do it.”
–Simon Sinek, Bestselling Author, Motivational Speaker and Marketing Consultant
The “why” of your brand matters a lot more than your features and benefits. If your “why” is compelling, users will stick around to learn more.